August 10, 2026Room blocks are only half the story: where the rest of your attendees actually stayYour room block captures the earliest, most predictable slice of your audience. Here is where everyone else sleeps, and how to help them book it.Read →
August 10, 2026The confirmation page is the most underused real estate in eventsEvery buyer sees it, it costs nothing to run, and it arrives the moment someone starts planning the trip. Here is how to make your confirmation page earn.Read →
August 10, 2026Why "where should we stay?" is a revenue question, not a support ticketThe lodging question lands in your inbox looking like work. It is actually the clearest buying signal your event produces. Here is how to treat it that way.Read →
August 3, 2026Turning "is there parking?" into a booked parking spotThe smallest question your event gets is also the easiest one to finish. Here is how a one-word answer becomes a reserved spot and a line of revenue.Read →
July 23, 2026Lodging questions your box office keeps answering, ranked by revenueYour box office answers the same travel questions every cycle. Sorted by the dollars behind each answer, that support queue turns out to be a revenue ranking.Read →
June 20, 2026What your confirmation email says after the thank-you (and what it could say)Your receipt email is the one message every buyer opens, saves, and forwards. Here is what it usually says, and what it could say instead.Read →
May 22, 2026The group-lodging problem: four families, one tournament, zero coordinationFour families, one roster, one weekend, and three weeks of nobody booking. Group lodging stalls for a reason, and your confirmation page can unstick it.Read →
April 23, 2026Attrition clauses, cutoff dates, and the calendar problem with room blocksYour block contract is built around two dates set months in advance. Here is how to work with them, and what to have waiting once they pass.Read →March 5, 2026What event organizers should know about lodging commissionsCommissions sound like industry jargon until you see the mechanics. Here is who actually pays them, what the percentage covers, and what to ask before you sign.Read →February 14, 2026Marinas, regattas, and slips: travel spend around water eventsA slip reservation is the smallest part of what a visiting crew books. Here is where the rest of the money goes, and how your event can share in it.Read →January 18, 2026Follow-up emails that help attendees plan the trip (and pay you back)You already have permission to write to every ticket buyer. Here is how a few well-timed follow-ups help them plan the trip and earn you a share of it.Read →December 15, 2025Why sold-out room blocks quietly cost everyone moneyA block that sells out reads like a win, but it is really the point where your lodging help, and your lodging revenue, both stop.Read →November 16, 2025Choosing a lodging partner for your event: questions that actually matterEvery lodging pitch sounds the same. Here are the questions that separate a partner who quietly earns you money from one who adds a second job.Read →October 17, 2025The second sale: a checkout's revenue after the order is confirmedEvery ticket you sell starts a second round of buying: rooms, parking, rides. Here is how to be part of it instead of watching it happen elsewhere.Read →September 18, 2025How small events can earn from travel spend without any inventory of their ownYou do not need to own hotel rooms, a parking lot, or a fleet to earn from the trips your event creates. Here is how small events do it with what they already have.Read →August 22, 2025Festival travel planning: what happens in the ten minutes after checkoutThe minutes right after a ticket sale are the most focused travel-planning window your festival will ever get. Here is what happens in them.Read →July 24, 2025Conference housing: helping attendees without becoming a housing bureauAttendees will ask where to stay whether or not you have an answer. Here is how to help them plan the trip without running a housing operation.Read →June 7, 2025Wedding guest lodging beyond the hotel blockA hotel block covers the guests who decide first. Here is where the rest of a wedding guest list actually sleeps, and how to help them book it.Read →May 24, 2025Race weekends: what fans book around a ticket, and when they book itA race ticket buys a few hours. Fans plan a three-day trip around it. Here is what they book, the order they decide in, and when the money actually moves.Read →April 15, 2025Youth tournaments: helping traveling families find weekend housingA tournament registration creates a two-night trip for every family on the roster. Here is how they actually plan it, and how your event can help.Read →March 25, 2025Room block vs. open-market lodging: how to offer both without extra workYour block and the open market solve different problems for different attendees. Here is how to offer both without signing another contract.Read →February 4, 2025Parking, rides, and gear: the adjacent spend around every ticketThe ticket is rarely the biggest thing an attendee buys for your weekend. Here is what else gets purchased, when, and how your event can be part of it.Read →January 5, 2025Event lodging demand curves: why the final 30 days matter so muchMost event lodging is booked in the last month, not the first. Here is what that curve looks like, why it bends late, and how to be there for it.Read →