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Verify a sender

Is this email really from Bookend?

You got a note from an address at bookendpartners.com and you are checking before you reply. That is exactly the right instinct, and this page is written to be checked rather than believed. Everything below can be confirmed without us.

Every address we actually send from

Bookend writes to event organisers from a small, fixed set of mailboxes on our own domain. These are all of them. If a message claiming to be from Bookend arrives from anything else, it is not ours.

Everything after the @ is the part that matters. A display name can say anything; the domain cannot be borrowed. Addresses at look-alike domains — bookend-partners.com, bookendpartners.net, bookendpartner.com — are not us, and we will never ask you to reply to one.

What a real Bookend email will never do

If a message using our name does any of those things, it did not come from us. Forward it to support@bookendpartners.com and we will tell you what we actually sent to that address, if anything.

Check the domain yourself, in a minute

Mail from bookendpartners.com is sent through Google Workspace and is authenticated three ways. Your own mail provider already checks all three on delivery, and you can look them up directly with any public DNS tool.

Mail exchanger (MX)
smtp.google.com
SPF
v=spf1 include:_spf.google.com ~all
DKIM
A signing key published at google._domainkey
DMARC
Published at _dmarc.bookendpartners.com
Reach a person
404-769-3232 · support@bookendpartners.com
Registered address
3150 Roswell Rd NE, Atlanta, GA 30305, US

Why our addresses show up on an anti-spam list

If you searched our domain, this is probably what you found, so here is the whole of it rather than a sentence that steps around it.

We introduce ourselves to event organisers through the contact form on their own website. A share of those sites run an anti-spam plugin that automatically publishes the sender's email address to a public, indexable list the first time any form is submitted. It generates the same page whether the message was a sales note or genuine spam, it sends the sender no warning, and there is no review step. Three of our mailboxes were listed that way.

What we did about it: we stopped submitting to sites running that plugin at all, and we have requested removal of every record. What we did not do is dispute that the underlying complaint is fair — an unasked-for message is an unasked-for message, and one reply saying no is enough to end it permanently.

Common questions

Is bookendpartners.com a real company?
Yes. Bookend is a registered United States company operating from Atlanta, GA, at 3150 Roswell Rd NE, Atlanta, GA 30305. The phone number 404-769-3232 is answered by a person. The full legal identity of the contracting party is printed on every agreement before anyone is asked to sign it.
Is Bookend a scam?
No — and the useful version of that answer is that you never have to take our word for it, because there is nothing for you to pay or hand over. Bookend never asks a partner for money, for card or bank details, for a password, or for access to any account. There is no setup fee, no invoice and no subscription. If an email claiming to be from us asks you for any of those things, it is not from us: forward it to support@bookendpartners.com and we will confirm.
Why does a search for bookendpartners.com show our addresses on an anti-spam list?
Because of how we make first contact, not because of what we send. We reach event organisers through the contact form on their own website. A number of those sites run an anti-spam plugin that automatically publishes the sender's email address to a public list the moment any form is submitted — the same page is generated whether the message was a sales note or genuine spam, and no reply or warning is sent to the sender. Three of our addresses were listed that way. We have stopped submitting to sites running that plugin, and we have requested removal of every record.
How do I check that an email really came from Bookend?
Check the domain, not the display name. A genuine message comes from an address ending in @bookendpartners.com and is authenticated by Google Workspace: the domain publishes SPF (v=spf1 include:_spf.google.com ~all), a DKIM key at google._domainkey, and a DMARC record. Your own mail provider checks all three for you on arrival. Look-alike domains — bookend-partners.com, bookendpartners.net, bookendpartner.com and similar — are not ours.
What will a Bookend email ask me to do?
At most, to look at a page. First contact is a short note about the lodging revenue around your event and a question about whether it is worth a conversation. If you are interested, the next thing we send is a stay page built for your event, at a link on bookendpartners.com, for you to look at. Nothing is charged, nothing is signed, and nothing goes live on your site until you say so.
How do I stop hearing from Bookend?
Reply with a single word and we stop. There is no form, no unsubscribe funnel and no follow-up sequence that keeps running afterwards; the address is suppressed and no other mailbox of ours picks it up. You can also email support@bookendpartners.com and ask to be removed.

Still want a human

Reasonable. Call 404-769-3232 and ask whether we wrote to you and what we said, or email support@bookendpartners.com. If you would rather read than talk, the About page sets out who holds the money and what the agreement says, and the partner agreement is published in full before anyone is asked to sign it.

Or judge it by the thing itself

We build your event a stay page with your real venue and real lodging around it, free, and you decide from there. Nothing goes live on your site unless you say so.

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