Your ticket buyers are booking rooms tonight — with strangers.

For a multi-day festival with a travelling audience, lodging is usually the single largest line in an attendee's budget after the ticket itself, and it is often a multiple of the ticket price once a group splits a rental for the weekend. None of it touches the promoter unless the promoter arranges for it to.

Much later than promoters expect. In a real event market we measured, roughly 70% of the lodging money was committed inside the final 30 days. That is long after the on-sale, which is why an accommodation partner announced at launch and never mentioned again captures very little of it.

Yes, and for most festivals that is the better trade. A block means holding inventory and signing an attrition clause against a crowd size you are still guessing at. Putting bookable options on the confirmation page instead carries no commitment, no cost, and no clause, and it reaches every buyer rather than the minority who use a block.